Yesterday, I met with the Founding Director of Edwards of England/Blossom & Easel, Christopher Johnson, to discuss some of the outcomes of the research to date. He was particularly interested in the results of my competitive audit and very keen to learn how the ‘digitising’ of the products via techniques such as photogrammetry could improve sales and possibly allow him to places products in the metaverse.
Below I have listed my notes from the meeting as well as the action points.
Meeting Notes
- Christopher was very interested in the results of my competitive audit, and agreed with some of the outcomes. Requested a copy and intends to action some of the areas where B&E does not align with its competitors
- Very constructive discussion about how product qualities (weight, capacity, colour/design, texture, build quality, etc can be captured in media. John Lewis examples contrasted with Sainsbury’s provided clear explanation and demonstration
- Christopher understood that much of this research would be theoretical, and attaining quantitative/qualitative feedback from customers was beyond the scope of this project
- Christopher agreed that providing many sources of information (images, videos, text description etc) could be overwhelming for some customers due to cognitive load. Good discussion around how one visual form of media could suffice (e.g.: teleshopping)
- Christopher mentioned an interest in ‘digitising’ some of his products for sale in the meta verse. Just something he’d like to explore
- Overall, Chris was very supportive and remains interested in the project and has agreed to the actions listed below
Actions:
Message Christopher Johnson regarding:
- Gaining access to analytics data
- Requesting a makeup bag for prototyping
- Typeface and font files for B&E branding