Alongside my competitive audit, this week I’ve also been analysing a few similar augmented reality deployments alongside the required technologies to create them. Along the way, I’ve been highlighting elements of inspiring AR deployments that my client could benefit from having in their experience.
I have compiled this research into an ISSUU keynote presentation, available below, and have presented this as a short Youtube presentation too.
Presentation Transcript
References
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Alper Guler (2021). Converse Skate Park – AR Virtual Try on. [online] Youtube. Available at: https://www.youtube.com/shorts/5kRAHM3L1F4 [Accessed 10 Aug. 2022].
Apple (2020). Apple Developer Documentation – ARKit. [online] Apple.com. Available at: https://developer.apple.com/documentation/arkit/ [Accessed 16 Jul. 2022].
Apple (2020). ARKit | Apple Developer Documentation. [online] Apple.com. Available at: https://developer.apple.com/documentation/arkit/ [Accessed 2 Aug. 2022].
Apple (n.d.). Apple Developer Documentation – Adding Realistic Reflections to an AR Experience. [online] Apple Developer. Available at: https://developer.apple.com/documentation/arkit/camera_lighting_and_effects/adding_realistic_reflections_to_an_ar_experience [Accessed 16 Jul. 2022].
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Bulgari (2019). BVLGARI TOVCH. Tap to Dive into Our world. [online] Youtube. Available at: https://www.youtube.com/watch?v=eMn5kNrZHsM [Accessed 10 Jul. 2022].
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Facebook (n.d.). Spark AR Studio – Create Augmented Reality Experiences | Spark AR Studio. [online] Spark AR Studio. Available at: https://sparkar.facebook.com/ar-studio [Accessed 10 Jul. 2022].
Genius Ventures (2021). Luxury Handbags AR Commerce by Genius Ventures Inc | Augmented Reality for Fashion Brands | Spark AR. [online] Youtube. Available at: https://www.youtube.com/watch?v=8MAWU2vpNvk&list=PLfCFtdiO4_nyPtl4izl3yvLGUUpYIGtyR&index=3 [Accessed 10 Aug. 2022].
Genius Ventures (n.d.). Augmented Reality Business Solutions by Genius Ventures Inc | AR | XR. [online] Genius Ventures Inc. Available at: https://geniusventuresinc.com/services/ [Accessed 9 Jul. 2022].
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Tech Magic (2021). Bulgari Iconic Bag in Augmented Reality. [online] Youtube. Available at: https://www.youtube.com/shorts/OWMYi7QmcWU [Accessed 9 Jul. 2022].