DM7915 Research Proposal Introduction Online shopping, otherwise known as e-retail or e-commerce, is a rapidly growing area of online activity. Over 80% of the UK population have now made a purchase online, and this level of ‘digital penetration’ is expected to rise to 89.6% in 2025 (Statista, 2020). Consumers have cited smartphones (63%), laptops (51%), … Continue reading Consumer Need for Touch Research Proposal